Clayton Christensen

Competing Against Luck: The Story of Innovation and Customer Choice (in Russian)

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Competing Against Luck: The Story of Innovation and Customer Choice (in Russian)


From the publisher:

Many entrepreneurs are obsessed with creating ideal products and incessantly improving them in an effort to stand out from competition. Still, all the important changes are generally introduced through trial and error: you add functionality, change appearance and then hope that all of this works. In reality, innovation is much more predictable.

In his book, Harvard Business School professor and creator of the theory of disruptive innovation Clayton Christensen explains what influences how customers choose, how to understand the issues they are facing and precisely predict the success rate of all innovations.

Weight: 670 g

Alpina Publisher publishing house

Hardcover

268 pages

Dimensions: 24×17×2 cm (9,4″×6,7″×0,8″)

ISBN 978-5-9614-6473-3

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