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The authors of the book believe there are no two similar projects and no two identical shoots in advertising photography. Each object requires a new approach and a unique lighting setup. The book does not teach how to “frame a shot” or “set up light” but rather educates how to think and look at things like a photographer and introduces all basic methods of shooting various objects.
The authors, all famous and experienced advertising photographers, describe the process of creating their best shots: they talk about techniques, effects, retouching, etc. They are convinced that after mastering the provided principles of working with light, readers will have mastered almost all secrets of advertising photography.
Weight: 1.85 kg
Dimensions: 220×290 mm (8,7″×11,4″)
Press run: 3000
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