The Unpublished (in Russian)

David Ogilvy is the father and guru of advertising. He illustrates the essence of advertising brightly and imaginatively. His observations on advertising become guidelines for all entrepreneurs and ad execs. “I am a bad copywriter,” declares Ogilvy in one of his letters. Quite unexpected, coming from the “father” and “guru” of modern advertising... This is of course, a play, an exquisite verbal maneuver: a man who has achieved incredible success in such a complex business surely knows his worth. Any written legacy of Ogilvy, be it cursory remarks on work-related issues or carefully thought-out speeches for discerning listeners, is significant and valuable. This book is a puzzle each fragment of which represents a different Ogilvy. A subtle psychologist, a wizard of words, a skillful salesman, a hard worker.