In this book Hermann Simon, a renowned pricing expert and consultant to global corporations, discusses the role of medium-sized businesses in the global economy. He is convinced that it is the companies with narrow specialization that can counter the competition of the all-consuming China by innovating and increasing their use of digital technology. The cover created in the studio shows on whose shoulders the giants really stand and who is really at the center of the most important economic processes.
Byblos publishing house
Dimensions: 24 × 17 × 3 cm (9,4″ × 6,7″ × 1,2″)
Published in 2022
Weight: 1.070 kg
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