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This book is a collection of seminal texts by Paul Rand, one of the most influential graphic designers of the 20th century. The author has always maintained a critical view of design and the work of designers, not hesitating to express his opinions in eloquent, accurate and harsh essays.
The edition includes over 200 graphic works and 27 articles on visual communication, corporate style, commercial art, the work of a designer and its cultural role, ideas, symbols and images in design, typography and many other topics.
The book is intended for anyone interested in design.
Weight: 1.5 kg
Hardcover
288 pages
Dimensions: 220×290 mm (8,7″×11,4″)
Press run: 3000
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