Rosser Reeves

Reality in Advertising (in Russian)

Reality in Advertising (in Russian)
25.46US $
I want it!Already in the wishlist
Remove
In stock
Delivery options
Only a few left
Reality in Advertising (in Russian)


From the publisher:

Reality in Advertising is a brief but effective guide and indispensable handbook for everyone in the advertising business. The author of the book who coined the famous M&M's slogan "Melts in your mouth, not in your hand" believes that advertising has one and only one purpose: to drive sales. Neither customer loyalty, nor brand recognition, nor popularity of the product play any role, and at the end of the day the most important thing is to get as many people involved in consumption as possible.

Explaining his hard-headed approach, Rosser Reeves demonstrates that advertising campaigns of many products are just money poured down the drain, critiques his colleagues who put art and execution of advertising above sales, the ultimate aim of the client, and explains many principles of advertising that sells. The book was first published in 1961 and became an advertising classic.

Weight: 552 g

Publisher: Byblos

Hardcover

128 pages

Dimensions: 17,5×24,4×1,5 cm (6,9″×9,6″×0,6″)

ISBN 978-5-905641-33-6

Project page

Shipment and payment

We accept Visa and Mastercard as methods of payment. Purchases delivered by courier in Moscow, Russia can be paid for with cash.

We can ship almost anywhere in the world. Shipping costs and available delivery methods (courier, mail, or pick up) will be shown during checkout. Delivery time and cost will vary based on the chosen service, order weight and distance to the destination.

If you are not satisfied with your purchase for any reason, we'll take it back, no questions asked.

Leave without review.
guest
We appreciate honest feedback and constructive criticism of our products. Your review has to be truthful and helpful. We don’t publish inadequate comments.
Add a picture
Upload image
Add a video

Оценка

Thank you for your review! It will be published upon approval.
Thank you for your rating!
guest
If you have any questions about the product, ask them here and we’ll get back to you with an answer.
Add a picture
Upload image
Add a video
Thank you for your question! It will be published upon approval.
ReviewsQuestions
guest

See all reviews

guest

guest

See all reviews