From the publisher:
Building a successful and reliable brand strategy in the pharmaceutical and medical technology industry requires precise knowledge of which instruments to choose and how to use them.
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Byblos publishing house
Dimensions: 17 × 24 × 2 cm (6,7″ × 9,4″ × 0,8″)
Weight: 766 g
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