Design: Form and Chaos (Third Edition)

In this witty and fascinating book, Paul Rand talks about the state of modern design, exposes unprofessionalism and fleeting “fashion trends”, and discusses the specifics of creativity and the professional passion that gives birth to good design. The author illustrates his theses with his own works, as well as the works of artists and designers whose work he admires.

Rand also examines topics that are vital to most designers: the value basis of aesthetic judgments, the importance of thinking in creating design, the relationship between designer and client, the role and place of marketing research, the use of computer technology, as well as working with typography and features of book design.

Hard cover

Volume — 244 pages.

Format — 144 × 215 mm

Circulation 3000 copies.

ISBN 978-5-98062-118-6

Weight: 650 g

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