This book is a collection of the most important texts of Paul Rand, one of the most influential graphic designers of the 20th century. The author has always looked critically at design and the work of designers, and does not hesitate to express his views in the form of eloquent, precise and sometimes cutting essays.
The publication includes more than two hundred graphic works and twenty-seven articles by Rand on visual communication, corporate style, commercial art, the tasks of the designer and his cultural role, ideas, symbolism and imagery in design, typography and much more.
The book is great for anyone who is somehow interested in design.
Hard cover
Volume — 288 pages.
Format — 220 × 290 mm
Circulation 3000 copies.
ISBN 978-5-60478-764-9
Weight: 1.5 kg
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